This Louisville Cardinals shelf sits in the middle of the site's team ranges: not thin, not oversized. The range breaks down across football, basketball and baseball. Every listing keeps to red, white and black. Men's, women's and youth cuts share the same pages.

Each number and letter is stitched on in twill, so the back of the jersey holds up. Plain and personalized cuts share the same colors. A split household can tell them apart at a glance — Louisville Cardinals in red, Kentucky Wildcats in royal blue and white. First-time buyers usually go with the color; regulars go with the name.